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After more than 40 years, the Vitabath® gelee formula remains unequaled for skin cleansing and skin conditioning. Developed by European Skincare Specialists, the Vitabath® moisturizing gelee has nearly twice the essential ingredients and half as much water as the nearest competitor. Its performance simply cannot be matched. The Vitabath® brand represents the utmost in quality and care for the skin, spanning an array of product forms that support the classic Moisturizing Bath & Shower Gelee. As more and more consumers seek benefit driven products, the quality ingredients and invigorating fragrances offered in Vitabath® products will allow them to take an active role in caring for their skin and develop healthful skincare routines. The Vitabath® brand is clean and confident: classic yet contemporary and is for the active consumer who takes care of themselves today, knowing it will affect how they look and feel tomorrow.