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Traditional shampoo was originally developed to care for and cleanse hair that was heavily styled and plagued by build-up. This practice has become outdated and is too harsh for today’s carefree, fuss-free hairstyles.

Women are going longer between shampoos for fear of losing color and damaging hair. As the attitudes and need for conventional haircare has changed – so have the products

Welcome Unwash®, a new movement in haircare. Unwash challenges conventional wisdom and the harsh cycle of traditional shampoo, condition, repeat.