ESTEE LAUDER FRAGRANCE
Estée Lauder founded her company in 1946 armed with four products and an unshakeable belief: that every woman can be beautiful. Today, more than 60 years later, that simple notion has literally changed the face of the beauty business. When the company began to advertise, Mrs. Lauder insisted that its images portray beauty that was both aspirational and approachable. In 1962, Estée Lauder began the practice of selecting one model to be the "face" of the brand. Over the years, supermodels Karen Graham, Willow Bay, Paulina Porizkova, Liya Kebede—and now Elizabeth Hurley, Carolyn Murphy, Hillary Rhoda and Gwyneth Paltrow—have represented Estée Lauder. Mrs. Lauder was also deeply involved with her product's package design. Among her many contributions was the choice of Estée Lauder's signature blue, which she believed would coordinate with the décor of most bathrooms and bedrooms.