Givenchy, one of the leading purveyors of contemporary luxury, has been part of the LVMH group since 1987. Its business is based on two activities: Fashion and Fragrances-Cosmetics.
Women Fragrances. Associated with personalities whose beauty comes from the heart, Givenchy fragrances convey a variety of emotions, expressed through a number of different creations. Ysatis, launched in 1984 then Amarige in 1991, and Organza, in 1996, successfully interpreted the particular atmosphere of their eras. In 2003, Very Irrésistible Givenchy, incarnated by the young American actress Liv Tyler, combined femininity and audacity to update the relationship between cinema and fashion, bringing it into harmony with the emblematic new luxury values of the 21st century.
Men Fragrances. Beginning with Monsieur de Givenchy in 1959, the men’s fragrances have always expressed a gentleman’s attitude.
This elegant, sophisticated vision of masculine charm captured the spirit of the times through Givenchy Gentleman in 1975, Xeryus in the ’80s and Pi in the ’90s. More recently, Givenchy pour Homme, Givenchy Blue Label and Very Irrésistible Givenchy for Men have provided brilliant responses to the desire for freshness and sensuality that characterised the first half of the new century’s first decade.