Musician, fashion designer, actor, and dad, Sean 'Diddy' Combs is a man of many monikers—and many talents. From music videos to raising millions for charity to his fashion line, Sean John, Combs believes that life without passion is unforgivable. His new signature scent, I Am King, empowers the modern man to take on the soul of a king and conquer his biggest dreams. Each of his unique fragrances explores a different side of Combs' personality, epitomizing his iconic lifestyle and giving those who wear it a scent of empowerment. Wear it if you dare.