Since 1953, Playboy has been an aspirational lifestyle brand that embodies playfulness, success and metropolitan sex appeal. Together with Coty, Playboy has bottled its unrivalled heritage into a range of new men's fragrances. These stylish Playboy fragrances capture the essence of four sophisticated and contemporary city lifestyles: Hollywood Playboy, Miami Playboy, Malibu Playboy and Vegas Playboy. Suave and refined or cool and edgy, these fragrances reflect the personal style of a new generation. Party time is only one spray away.