Paco Rabanne emerged light years away from the fashion establishment of his time. He applied his talent to redefining the legacies he considered ill-adapted to the age, offering fashion as an instrument of individuality, not a mark of social class. Clothing could dress the mind or body. His approach to fragrance reflects these tenets: "I believe it is very important that fashion and fragrance be coherent with the times. My designs are for modern women, active women, and the women of the sun."