Op was the first. Originating in the 1960s as a surfboard manufacturer, in 1972 Op created an apparel line that met the demands of surfers in and out of the water, and quickly became the definitive name in the surf/beach culture. As the original ‘action sports’ company and creator of the ‘West Coast Lifestyle,’ Op was the first brand of its kind—uniting the entire youth culture by connecting surfing with music, skateboarding, motocross, bmx, and snowboarding. Today Op is the largest privately held brand of its kind in the world and holds a stable of proprietary, licensed and distributed brand extensions that strategically cater to the specific youth culture sectors of surf, skate, snow, and urban/street fashion, for both males and females. Through the manufacture of goods ranging from apparel and footwear to fragrances and accessories, sponsorship of world-class sporting events and athletes, and ongoing collaborations with artists and musicians, Op continues to remain true to its mission: to create quality active-lifestyle products with genuine value, authenticity and style.