Norman Norell was born Norman Levinson in Noblesville, Indiana in 1900. Unlike many flash-in-the pan designers, Norell made his name in his youth designing costumes first for silent films, then for movies, then moved on to a career teaching fashion design and selling his work first under the label Traina Norell in the 1950s (“Traina” coming from the name of his business partner, Anthony Traina) then under his own label in the 1960s for a long, solid career. Josephine Catapano was the nose behind Norell fragrance. She also made Guy Laroche Fidji, Shiseido Zen. Catapano reportedly said Norell was her favorite of all the fragrances she created.