Hollister Co., sometimes advertised as Hollister or HCO, is an American lifestyle brand by Abercrombie & Fitch Co. It was ranked as the second best teen clothing brand behind a long list of actual west coast companies in 2008 by Piper Jaffray. Nearly every year, Hollister releases a new fragrance for both men and women. In 2001, Hollister Co. was released. It was a unisex fragrance. In 2004, Drift was released for men, and August was released for women. Hollister Co, Drift, and August are currently discontinued. In 2005, Jake was released for men, and Malaia was released for women. In 2006, HCO22 was released for dudes, and Ryder was released for bettys. In 2007, SoCal cologne was released for dudes, and SoCal perfume was released for bettys. SoCal cologne is the current Hollister roomspray. In 2008, California cologne was released for dudes, and California perfume was released for bettys. With the opening of the flagship store in New York, Hollister has released a flagship-only dudes scent called Epic. In late October 2010, Hollister released its newest fragrance for women named Sadie. Hollister also has a line of body care products.