Fred Hayman Fragrances was founded by designer Fred Hayman. Fred launched his company’s first fragrance, a men’s line called Giorgio Beverly Hills, in 1984. The scent soon became a massive hit among the Hollywood elite and the greatest success story of the brand. Since then, he has released several fragrance lines. 1988’s Hollywood for women celebrated the elegance of the fabulously wealthy culture Hayman admired. The next year’s Fred Hayman 237 for women, an exotic blend of gardenias, fruit, amber and sandalwood, paid tribute to his stylish address on Rodeo Drive.