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In 1961 in the South of France, Albert Goldberg took over his father's classic tailor shop, introducing his own elegant sportswear collection. He called it Faconnable, from the word ""faconner"" meaning ""to create"". A rich colorful palette inspired by the Mediterranean sea and sky was paired with the fines fabrics from neighboring Italy and around the world. Superior craftsmanship and unwavering attention to detail turned simple materials into a celebration fo richness and luxury. The earliest fragrance edition created in 1994 and the newest ones is from 2006. Faconnable fragrances were made in collaboration with perfumers Nathalie Lorson and Gerard Anthony.