Clarins is born! In 1954, Mr. Jacques Courtin-Clarins decided to "take beauty seriously" and opened his first beauty institute on the rue Tronchet offering women personalised treatments and advice. The 1990s also marked the Group's entry on the perfume market with the launch of Angel by Thierry Mugler in 1992 and the buy-out of Parfums Azzaro in 1995. In 2008, the Group expanded through licensing agreements or partnerships with Porsche Design, David Yurman (US) and Swarovski. All fragrance brands within the Group now form what is known as the Clarins Fragrance Group.