Britney Spears perfumes are glamorous, sexy and fun.
Spears endorsed her first Elizabeth Arden fragrance "Curious" in 2004. In September 2005, she released the fragrance "Fantasy" with Elizabeth Arden, which also saw great success. Curious was named the best selling perfume of 2004, and one of the best selling perfumes ever. To October 2008, Curious has sold over 650 million bottles. Following the success of "Curious", Spears released her next Elizabeth Arden fragrance, "Fantasy", in September 2005. In April 2006, Spears launched "Curious In Control" as a limited edition fragrance. 2006 also saw the release of yet another perfume: "Midnight Fantasy". September 24, 2007 marked the release date of a new fragrance collection "Believe" which makes it her fifth perfume in three years. She has released her sixth perfume, "Curious Heart", in January 2008. In December 2008, Spears released two more perfumes with the release of her sixth studio album "Circus". On May 21, 2009, it is posted on her official website that Britney has the number 1 selling celebrity fragrance line on the market. According to her official website it is stated that "Curious" wins Glammy Award for "Best Beauty Buy of 2009" by Glamour Reader's favorite Drug Store fragrance, and for its 4th year in a row, "Curious" had successfully taken home the Glammy for the "Best Drugstore Fragrance."
Britney competed against other celebrities such as Céline Dion, Jennifer Lopez, P. Diddy, Paris Hilton, and Hilary Duff and succeeded in becoming the number 1 celebrity perfume endorser of all-time .