The Bonne Bell Company has been a family-owned company since 1927. Jesse G. Bell started the cosmetic company and named it after his daughter. He directed the company toward the youth market from the very beginning, long before other cosmetic companies viewed this as trendy. Today the company is still family owned and still dedicated to all young girls. The goal of The Bonne Bell Company is to encourage young women to express their inner beauty as well as their outer beauty. The Bonne Bell Company believes that freedom of self-expression is beautiful.