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The Benetton Group is present in 120 countries around the world with 6000 stores. Its core business is fashion apparel. The earliest fragrance edition created in 1987 and the newest ones is from 2010. Benetton fragrances were made in collaboration with perfumers Valerie Garnuch, Christophe Raynaud, Bernard Ellena, Ann Gottlieb, Alain Astori, Beatrice Piquet, Alexandra Kosinski, Richard Herpin and Annick Menardo.