Atkinsons is a famous perfume brand, now based in Italy. James Atkinson opened his original soap and perfume shop in 1799 in London and became famous among the London and European aristocracy including the Tsarina of Russia. He became the personal perfumer of the royal family in 1826. Now the company has its own dedicated laboratory and a wide range of fragrances, skin care, men's skincare and luxury soaps. Atkinsons prides itself on using natural products.