San Francisco-based CleanWell is a company that has developed a series of hand washes and hand sanitizers using a proprietary plant based natural formula called Ingenium.  The products are innovative because they kill 99.9% of germs without using the harsh chemicals found in their conventional counterparts. CleanWell is using highly styled packaging along with its innovative product formulations to position its brand as one that is unique and appealing to consumers.  The packaging design both graphic and industrial is the result of a collaborative effort between CleanWell and IDEO said Guthrie Dolin, CleanWell’s Vice President, Brand.