The Bloom journey began in 1993 when Natalie Bloom started selling greeting cards and gift ideas that she made from her parent’s home. Natalie’s love of natural ingredients and obsession with packaging soon turned a hobby into a business and consequently a brand. Following the success of her gift collection, Bloom’s product range grew to include Essential Oil Blends, Massage Oils and an Aromatherapy Lip Balm. Lip products then led to Eye products and soon a full cosmetics line was on the horizon.
By finding just the right balance between heritage and hip, poise and playfulness, Bloom creates fresh, innovative and approachable beauty products that make you look, and more importantly feel beautiful. Every product has been developed by Natalie and carries her personal commitment to product integrity, quality ingredients and directional design.