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Present in more than 120 countries, L'Oréal Paris grew from one philosophy: to innovate and offer top performing products at great prices to the greatest number of consumers possible. A philosophy which stems from the research carried out in L'Oréal's laboratories and its will to make professional expertise accessible. The philosophy of L'Oréal Paris is one that, whatever your age, gender, ethnicity or look, "you're worth it". The brand aims to accompany women and men world-over as they go about their daily lives. L'Oréal Paris defends the right to beauty; the right to all types of beauty; the right for each of us to grow old with grace and self-assurance.