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Moroccanoil revolutionises hair care

February 8, 2010 on 4:54 pm | In Beauty Tips | No Comments

This model allows these curious women to feel her hair after it was styled using Moroccanoil. Photos: Marcus Gonzales
Cherisse Moe

Want strong, healthy, shiny, manageable hair that can withstand even the most extreme weather? What woman doesn’t? Well, there’s a product that has taken the world by storm that claims to do it all. It’s name? Moroccanoil. Maureen Malka, brand manager at Canadian-based company, Moroccanoil, says the revolutionary line of styling, finishing and conditioning products, which they call “the best hair-care products in the world” is a must-have.

Said to control frizz, add shine and prevent hair breakage, the oil, sold in countries the world over, including Australia, Canada, England, Chile, Italy, Germany and the US, is now available in Trinidad—the first Caribbean island to launch the product-line. Said to be a big hit with Hollywood’s finest, such as actress Salma Hayek and country singing sensation Taylor Swift, Moroccanoil is also being dubbed the fastest growing brand in the hair-care industry by renowned stylists and their clients.

Secret ingredient
Speaking to scores of local hair-stylists and invited guests during the product’s launch at Aura Restaurant, Port-of-Spain, on Monday afternoon, Malka said its secret ingredient is Argan oil, an indigenous oil of Southwest Morocco. “The Argan oil in Moroccan oil products is a powerful anti-oxidant and is for every hair type. It’s light-weight and has more vitamins A and E than all other oils in the world. It also provides UV protection and penetrates the hair, increasing its elasticity.” Describing the product as a “luxury” salon-exclusive line, Malka says it will be retailed by Inter Caribbean Marketing, to be sold in selected salons across the country. “The longevity makes it 100 per cent worth the price,” she assured.

Trinidad — the perfect market
Canadian hairstylist and make-up artist, Steven Turpin agrees. He says Trinidad was chosen to launch the product since it was the perfect market as it represented “about four to five different hair types.” Turpin, who’s been in the hair industry for the past seven years, noted that for women of colour, the most important rule of thumb is using good quality products. “I realise that a lot of women’s hair is chemically processed. It’s very important to use proper products that will moisturise and add shine to damaged hair. This oil treatment is perfect to restore over-processed hair,” he says. “What’s also great about this product is that you don’t have to use it every day to get beautiful results.”

Turpin says four other product lines, including the Intense Curl Cream and the Hydrating Styling Cream, are now also available in Trinidad. The hairstylist also worked his magic on four models, each with different hair textures, using the Moroccan oil. Walking around the room, the models then gave curious onlookers the opportunity to feel their hair and ask questions about their before and after looks.

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