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The Elnett Effect

January 19, 2010 on 4:51 pm | In Beauty Tips, Hair Care, Salon | No Comments

Elnett delivers an ultra-fine mist of product that provides exceptional hold while disappearing at the stroke of brush, meaning you get optimal hold without ever looking like you’ve got product in your hair. This is seriously the only product to control my little flyaway baby hairs (they’ve got a mind of their own) without giving my crunchy, unnatural looking hair. The micro-diffusion technology incorporated into the product allows for even application to set any and all styles, and humidity protection means it’ll really stand up to the elements.

Shiseido Partners with Bare Minerals

January 18, 2010 on 5:54 pm | In Skincare | No Comments

Bare Minerals, the makeup line that’s an infomercial staple in the U.S, will turn up on department store counters in Asia soon, after its parent company, Bare Escentuals (BARE) agreed to be bought by Japan’s leading makeup company, Shiseido (SSDOY).

Shiseido said it will buy Bare Escentuals in an all-cash deal worth up to $1.7 billion. The company already had agreements to buy stakes from CEO Leslie Blodgett, the entrepreneur that created the mineral-makeup line, and Berskhire Partners LLC, the investment group that owns 16% of the company. Now, it will offer investors $18.20 per share — a 40% premium over the company’s recent stock price — for the rest

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