BENEFIT

"Laughter is the best cosmetic, so grin & wear it!" —Jean & Jane Ford, co-founders.

With quick fixes for your pesky beauty bummers, Benefit will turn your frown upside down! This spirited beauty brand is legendary for its creative beauty solutions and laugh-out-loud names like some kind-a gorgeous, skinny jeans, "that gal" and award-winning cult faves like benetint, dandelion and BADgal lash. Who knew that the tiny San Francisco beauty boutique, opened in 1976 by the Ford twins, would become a brand coveted by celebrities, beauty insiders and gals around the globe? Certainly not them!